How To Miss Everything About Your Users (And How Not To)Since we started Heap, we’ve relied on the assumption that having a complete, automatically-captured set of user behavior made it easier…Apr 14, 2022Apr 14, 2022
Introducing Effort, a New Product Metric. Here’s What It Is and How to Measure It.Tl;dr: “Effort” is a previously hidden measurement in funnels, which in tandem with conversion rate can instruct you on where and how to…Jul 22, 2021Jul 22, 2021
How We Govern Data at ScaleSome fears and truths about data governance and automatic data captureJul 8, 2021Jul 8, 2021
How We Used Behavior-Based Onboarding to Improve PLG ConversionIn this ongoing series we document our Product-Led Growth (PLG) wins and losses and share our learnings with the PLG community.May 11, 2021May 11, 2021
Three Truths About Product AnalyticsSome things you should know about using data to build better productsApr 13, 2021Apr 13, 2021
The Value of Iterating on Your Company ValuesAt Heap, we approach our company values like we approach everything else: we hypothesize, collect data, and improve.Mar 26, 2021Mar 26, 2021
