Tl;dr: “Effort” is a previously hidden measurement in funnels, which in tandem with conversion rate can instruct you on where and how to invest in your product. Without quantifying Effort, it’s easy to misinterpret what’s happening in a given user flow, which can lead a team to miss opportunities or…

Some fears and truths about data governance and automatic data capture For some time now, there’s been a misconception that the best approach to maintaining a reliable, accurate, and trustworthy dataset is via manual tracking. While even proponents of manual tracking concede to autocapture’s superiority in ease of use and time to value, they often like to assert that autocapture will…

In this ongoing series we document our Product-Led Growth (PLG) wins and losses and share our learnings with the PLG community. We’ve always believed in the power of our product, but in late 2020 we made a company decision to pursue Product-Led Growth (PLG) in earnest. As we deeply believe…

Some things you should know about using data to build better products — A wise man once said, “When you change the way you look at things, the things you look at change.” There’s no better way to describe how your product team can transform what it does when it starts using product analytics to track user behavior. At Heap, we’ve worked with…

When done well, company values can play an outsized role in employees’ engagement and happiness. A good set of values not only provides a common language and norms around how to operate, but it becomes foundational to everything a company does across the employee lifecycle — attraction, engagement, and retention. …

And don’t you forget it. At Heap, we spend lots of time talking about analytics. If you view our pages, you’ll quickly see the many advantages we bestow on teams: you can answer endless questions! Know what users do in your product! Collect behavioral data without relying on engineering! Pinpoint moments of friction in your…

The tool is not the action. Here’s a dirty little secret: Product Analytics is useless. It’s strange, right? After all, we’re a Product Analytics company. We literally built a tool that delivers product analytics in a new way. Recently, though, we’ve been looking at the analytics landscape and making some realizations. Primary among these is despite…