HeapHow To Miss Everything About Your Users (And How Not To)Since we started Heap, we’ve relied on the assumption that having a complete, automatically-captured set of user behavior made it easier…3 min read·Apr 14, 2022----
HeapIntroducing Effort, a New Product Metric. Here’s What It Is and How to Measure It.Tl;dr: “Effort” is a previously hidden measurement in funnels, which in tandem with conversion rate can instruct you on where and how to…9 min read·Jul 22, 2021----
HeapHow We Govern Data at ScaleSome fears and truths about data governance and automatic data capture6 min read·Jul 8, 2021----
HeapHow We Used Behavior-Based Onboarding to Improve PLG ConversionIn this ongoing series we document our Product-Led Growth (PLG) wins and losses and share our learnings with the PLG community.7 min read·May 11, 2021----
HeapThree Truths About Product AnalyticsSome things you should know about using data to build better products6 min read·Apr 13, 2021----
HeapThe Value of Iterating on Your Company ValuesAt Heap, we approach our company values like we approach everything else: we hypothesize, collect data, and improve.8 min read·Mar 26, 2021----
HeapProduct Analytics is Useless. Let’s Fix That.The tool is not the action.6 min read·Mar 19, 2020----